Media Strategy Review the following link: http://interbrand.com/best-brands/best-global-brands/2015/ranking/ Choose a brand from this list (it must be different from one already chosen and discussed on the board. First come, first choice). Choose at least two media discussed this week that are used by the brand. Describe the marketing communications strategy used by the brand in its advertising. If you were the manager in charge of this marketing communictaions strategy would you change anything? Finally, do the ads meet the CAN requirements -connectedness, appropriateness, and novelty?

 
 

Media Strategy

Review the following link: http://interbrand.com/best-brands/best-global-brands/2015/ranking/

Choose a brand from this list (it must be different from one already chosen and discussed on the board. First come, first choice). Choose at least two media discussed this week that are used by the brand. Describe the marketing communications strategy used by the brand in its advertising. If you were the manager in charge of this marketing communictaions strategy would you change anything? Finally, do the ads meet the CAN requirements -connectedness, appropriateness, and novelty?

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